ABOUT ALISON
As the longtime CMO at Color Factory, Alison played a pivotal role in driving the growth of the experiential art exhibit from a fledgling side project to a multi-million dollar corporation - largely through the strategic use of social channels.
Alison’s marketing background spans over a decade, during which she’s consistently demonstrated her ability to create impactful campaigns that resonate with audiences. With a unique blend of creativity, strategic thinking, and a deep understanding of consumer behavior, her mindset allows her to identify market trends and consumer preferences. She can effectively leverage social media platforms, influencer partnerships, and innovative digital marketing tactics to expand a brand's reach and create a strong and consistent online presence that cuts through the noise.